July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.
This represents a major milestone for Apple. The App Store offers more than 425,00 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal.
Photo: Apple
Despite Steve Jobs’ initial reluctance about opening an App Store, it became an immediate success for Apple.
When it first opened its virtual doors in 2008, the App Store garnered a massive 10 million downloads in its first few 72 hours.
At the time, Jobs praised it as a “grand slam.” However, those numbers turned out to be small fry compared to what Apple later managed. By comparison, these days we can pick and choose from more than 2 million apps. App Store downloads hit an astonishing 194 billion in 2018 alone.
The App Store undoubtedly got a boost from the launch of the iPad in early 2010, which gave developers a new platform to code apps for.
Successful Apple advertising campaigns, like “There’s an app for that,” also helped raise awareness of the deep iOS ecosystem. (That one became Apple’s most memorable slogan since “Think different” a decade earlier.)
App Store: The world’s top software marketplace
“In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen,” Phil Schiller said in a July 7, 2011, statement. “Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”
The 15 billion downloads put the App Store on a level with the iTunes Music Store, which only reached that figure in mid-2011 despite launching five years earlier.
What was your first app download?
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Today in Apple history: App Store surpasses 15 billion downloads
Source: Pinays Guide
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